Smile, California is a statewide public health campaign designed to empower Medi-Cal members with a clearer understanding of their dental benefits, helping them unlock and fully utilize the care available to them.

Building on the campaign’s established visual system, I created a cohesive suite of cross-channel assets, including event materials, social media content, video, web banners, email signatures, and reports. Each piece was crafted to amplify awareness and promote the importance of oral health across diverse California communities.